Growth Hacking sur Facebook

Growth Hacking sur Facebook

Définition : Le « Growth Hacking » est l’action pour détourner intelligemment des systèmes informatiques pour obtenir une croissance rapide, pour, par exemple, faire connaître son site internet.

Idéale pour ceux disposant d’un « petit budget » ou ceux qui démarre, la technique du Growth Hacking sur Facebook peut être déployé de plusieurs façons :

  • Soit en utilisant un logiciel tiers permettant d’automatiser des actions
  • En détournant le système (hacking)
  • En construisant des méthodes originales peu répandues
  • En analysant les données (Test A/B…)

Pour réussir, le growth hacking doit s’appuyer sur l’optimisation continue du cycle de vente.

Pour un site internet, le cycle de vente peut être : la page d’accueil, la Landing-page, un panier abandonné, une non-action non-désirée, une couleur non-appropriée… etc…

Voici les gros point à ne pas manquer pour assurer le succès de son growth hack sur Facebook :

1/ Maximiser l’acquisition de prospects

Plusieurs méthodes existent plus (+) celles qui n’existent pas encore lol.

Par exemple : la mise en place d’une pop-up pour récupérer l’adresse email de votre prospect, la mise en place d’un guide gratuit disponible contre l’enregistrement d’une adresse email, l’incitation à laisser un message ou inviter à participer/échanger sur une thématique… Les solutions sont infinies… Détourner une publicité pour inciter les réactions/commentaires/partages …

2/ Inciter en guidant le prospect

Par exemple, il peut être incitatif à proposer un guide en ligne gratuit pour créer un compte, commander un produit… (ou ce qui vous semble utile dans votre cas particulier).

3/ Rester connecté avec le prospect dans la durée

Pour garder le contact, plusieurs solutions sont disponibles :

  • Système automatisée d’email (rappel, informations, devis, facture, newsletter…)
  • Suivi & valorisation du client (aide à l’installation, à la prise en main, aux paramétrages, aux bonnes pratiques…)
  • Guides, FAQ, dictionnaires, support en ligne… (pour souligner l’aspect simple et accessible et ainsi éloigner les doutes du prospect/client)

4/ Optimiser la rentabilité des actions menées

Lorsqu’un levier marketing convient, il faut optimiser en continu la(les) page(s) (test A/B, nouveaux outils, tester les URL (google URL generator)…).

Afin de garantir le succès de vos actions, vous devez connaître le levier marketing idoine dans votre situation. Vous pouvez par exemple tester quelques campagnes Adwords, vous mettre en relation avec des influences, mettre en place des partenariats, participer sur des forums de discussion, écrire des articles, partager des articles, mettre en place un guide PDF gratuit, diffuser des publicités sur Facebook… etc

5/ Veillez à obtenir un Marketing viral POSITIF !

La moins coûteuse des publicités est celle qui est faite de bouche à oreille. Pour ce faire, vous devez vous assurer d’avoir un super produit afin que vos lecteurs deviennent vos partenaires en diffusant vos offres auprès de leurs ami(e)s.

 

Astuces Facebook

Pour faire du growth hack sur Facebook :

  • Exploiter Open Graph de Facebook

Facebook Graph Search est le moteur de recherche sémantique lancé par Facebook et disponible uniquement en anglais. (pour y accéder, vous devrez régler vos paramètres de langue sur « anglais »). Le principe du moteur est de répondre à des questions écrites. Cela va vous permettre de dénicher des informations sur vos clients/prospects.

Avec Facebook Graph Search, vous allez découvrir :

  • Découvrir les infos cachées de vos ami(e)s
  • Tracer la vie entière d’une personne d’après son nom
  • Vérifier que vos employés n’utilisent pas un congé maladie pour prolonger ses vacances
  • Si vous doutez de la fidélité de votre partenaire… etc…

Activer Facebook Graph Search

  • Pour activer l’outil, rendez-vous dans vos paramètres (ici), puis dans l’onglet « langue », choisissez « English US »
  • Enregistrez les modifications
  • Recharger la page (vous devriez être sur la version US de Facebook)

Utiliser Facebook Graph Search

Deux solutions s’offrent à vous :

  • 1/ Recherche par requêtes

Exemple 1 : vous voulez savoir quelles photos « Albert Einstein » a commenté :

Tapez : « photos commented by Albert Einstein« , vous verrez alors toutes les photos publiques commentée par Albert Einstein.

Exemple 2 : vous désirez connaître si les ami(e)s de « Albert Einstein » soutiennent Trump.

Tapez : « Friends of Albert Einstein who like Trump« , vous verrez alors tout(e)s les ami(e)s de Albert Einstein qui soutiennent Trump.

Note : la CNIL met a disposition plusieurs requêtes (anglais/francais) ici.

Vous pouvez imaginer l’utilisation d’un tel outil durant les recrutements… (voici une petite vidéo à cet effet)

  • 2/ Méthode 007

Le script python « FBStalke« , développé par K. Lee de Trustwave et disponible pour le moment sur les plateformes OS GNU/Linux, permet d’exploiter les informations liées non seulement à votre profil mais à celui de vos ami(e)s. (ce script, couplé à GEOStalk, permet de géolocaliser tous les déplacements d’une personne en utilisant ses comptes de réseau social (Facebook, twitter, Instagram etc)

Avec cet outil, vous serez donc en mesure d’obtenir :

  • Liste de tous les ami(e)s
  • Liste de tous les Likes (photos, vidéos, statuts, pages, groupes…)
  • Liste des check-in (là où vous vous êtes signalés)
  • Liste de tous les commentaires publiés
  • Liste des autres comptes sociaux d’une personne

Cet outil surpuissant permet beaucoup de choses mais également (pour les personnes de mauvaises intentions) : de manipuler la personne et de tracer la vie entière d’une personne. A utiliser avec prudence.

Note : vous ne pouvez pas retirer vos informations de Facebook Graph Search. Par définition, tout ce qui est considéré comme « public » reste public. Si vous souhaiter donc disparaître de Facebook Graph Search, vous n’avez aucune autre solution que supprimer votre compte Facebook et de ne plus jamais liker quoi que ce soit et mettant l’ensemble de vos publications en mode « privé ».

Liste des requêtes disponibles (source : Stéphane Paton, Institut Pandore)

Trouver des gens via leur travail :

  • people who work at x
  • friends of people who work at x
  • people who work with me at x

Trouver des gens via les pages qu’ils likent :

  • people who like x and x
  • people who like x and visited x
  • people who like x and visited x-city/state

Trouver des gens que vous ne connaissez pas mais qui vous plairaient :

  • people who are not my friends that work at x
  • people who are not my friends that like x
  • people who are not my friends that live in x-city
  • people who are not my friends that go to x-school
  • people who are not my friends that work at x and live in x-city
  • people who are not my friends that work at x and go to x-school
  • people who are not my friends that work at x and like x
  • people who are not my friends that work at x and visited x
  • people who are not my friends that work at x and visited x-city/state

Chercher dans vos amis :

  • my friends that work at x
  • my friends that like x
  • my friends that live in x-city
  • my friends that go to x-school
  • my friends that work at x and live in x-city
  • my friends that work at x and go to x-school
  • my friends that work at x and like x
  • my friends that work at x and visited x
  • my friends that work at x and visited x-city/state
  • my friends who work at x
  • my friends who like x
  • my friends who live in x-city
  • my friends who go to x-school
  • my friends who work at x and live in x-city
  • my friends who work at x and go to x-school
  • my friends who work at x and like x
  • my friends who work at x and visited x
  • my friends who work at x and visited x-city/state

Trouver de nouveaux groupes de gens :

  • groups of people who like x
  • groups of people who like x and x
  • groups of people who like x and go to x-school
  • groups of people who like x and visited x
  • groups of people who like x and visited x-city/state

Trouver des gens via là où ils travaillent :

  • people who work at x and like x
  • people who work at x and live in x-city/state
  • people who work at x and go to x-school
  • people who work at x who visited x
  • people who work at x who visited x-city/state
  • people who work at x and like x and x
  • people who work at x and live in x-city/state and visited x
  • people who work at x and live in x-city/state and go to x-school
  • people who work at x and go to x-school and visited x
  • people who work at x and go to x-school and like x
  • people who work at x who visited x and live in x-city/state
  • people who work at x who visited x and go to x-school
  • people who work at x who visited x and like x
  • people who work at x who visited x-city/state

Découvrir ce que les gens aiment

Trouver tout ce que quelqu’un aime

  • favorite interests of x-person
  • favorite interests of people who like x
  • favorite interests of people who live in x
  • favorite interests of people who like x and live nearby
  • favorite interests of people who like x and live in x-city/state
  • favorite interests of people who like x and visited x
  • favorite interests of people who like x and work at x

Trouver les pages que quelqu’un aime :

  • pages liked by people who like x
  • pages liked by people who live in x-city/state
  • pages liked by people who like x and work at x
  • pages liked by people who like x and live in x-city/state
  • pages liked by people who like x and go to x-school
  • pages liked by people who like x and visited x
  • pages liked by people who like x and visited x-city/state
  • pages liked by people who live in x-city/state and work at x
  • pages liked by people who live in x-city/state and go to x-school
  • pages liked by people who live in x-city/state and visited x
  • pages liked by people who live in x-city/state and visited x-city/state
  • pages liked by people who live in x-city/state and like x
  • fans of x and x
  • fans of x and x who live in x-city/state
  • fans of x and x who go to x-school
  • fans of x and x who visited x
  • fans of x and x who visited x-city/state
  • fans of x and x who work at x
  • fans of x and x who like x

Trouver une entreprise ou un service

Un service de santé

  • dentist offices in x-city/state
  • dentist offices near x-city/state
  • dentis offices near x-location
  • doctors near x-city/state
  • doctors near x-location
  • dermatology clinics near x-city/state
  • dermatology clinics in x-city/state
  • dermatology clinics near x-location
  • skin care places near x-city/state
  • skin care places in x-city/state

Trouver des services à domicile :

  • landscaping places near x-city/state
  • landscaping places in x-city/state
  • landscaping places near x-location
  • home improvement places near x-city/state
  • home improvement places in x-city/state
  • home improvement places near x-location

Trouver des endroits où habiter :

  • apartment & condo buildings near x-city/state
  • apartment & condo buildings in x-city/state
  • apartment & condo buildings near x-location

Trouver des galleries d’art :

  • art galleries near x-city/state
  • art galleries in x-city/state
  • art galleries near x-location

Trouver des entreprises/endroits :

  • places in x-city
  • places that x-friend visited
  • places that people who work at x visited
  • places that people who work at x and like x visited
  • places that people who work at x and live in x visited

Divertissements

Trouver des films :

  • movies liked by people who live in x-city/state
  • movies liked by people who work at x
  • movies liked by people who go to x-school
  • movies liked by people who like x
  • movies liked by people who visited x
  • movies liked by people who visited x-city/state
  • movies liked by people who live in x-city/state and like x
  • movies liked by people who live in x-city/state and work at x
  • movies liked by people who live in x-city/state and go to x-school
  • movies liked by people who live in x-city/state and visited x
  • movies liked by people who live in x-city/state and visited x-city/state
  • movies liked by people who work at x and live in x-city/state
  • movies liked by people who work at x and go to x-school
  • movies liked by people who work at x and like x
  • movies liked by people who work at x and visited x
  • movies liked by people who work at x and visited x-city/state
  • movies liked by people who like x and live in x-city/state
  • movies liked by people who like x and work at x
  • movies liked by people who like x and go to x-school
  • movies liked by people who like x and visited x
  • movies liked by people who like x and visited x-city/state
  • movies liked by people who visited x and live in x-city/state
  • movies liked by people who visited x and work at x
  • movies liked by people who visited x and go to x-school
  • movies liked by people who visited x and like x
  • movies liked by people who visited x and visited x
  • movies liked by people who visited x and visited x-city/state
  • movies liked by people who visited x-city/state and live in x-city/state
  • movies liked by people who visited x-city/state and work at x
  • movies liked by people who visited x-city/state and go to x-school
  • movies liked by people who visited x-city/state and like x
  • movies liked by people who visited x-city/state and visited x
  • movies liked by people who visited x-city/state and visited x-city/state

Trouver de la musique :

  • music liked by people who live in x-city/state
  • music liked by people who work at x
  • music liked by people who go to x-school
  • music liked by people who like x
  • music liked by people who visited x
  • music liked by people who visited x-city/state
  • music liked by people who live in x-city/state and like x
  • music liked by people who live in x-city/state and work at x
  • music liked by people who live in x-city/state and go to x-school
  • music liked by people who live in x-city/state and visited x
  • music liked by people who live in x-city/state and visited x-city/state
  • music liked by people who work at x and live in x-city/state
  • music liked by people who work at x and go to x-school
  • music liked by people who work at x and like x
  • music liked by people who work at x and visited x
  • music liked by people who work at x and visited x-city/state
  • music liked by people who like x and live in x-city/state
  • music liked by people who like x and work at x
  • music liked by people who like x and go to x-school
  • music liked by people who like x and visited x
  • music liked by people who like x and visited x-city/state
  • music liked by people who visited x and live in x-city/state
  • music liked by people who visited x and work at x
  • music liked by people who visited x and go to x-school
  • music liked by people who visited x and like x
  • music liked by people who visited x and visited x
  • music liked by people who visited x and visited x-city/state
  • music liked by people who visited x-city/state and live in x-city/state
  • music liked by people who visited x-city/state and work at x
  • music liked by people who visited x-city/state and go to x-school
  • music liked by people who visited x-city/state and like x
  • music liked by people who visited x-city/state and visited x
  • music liked by people who visited x-city/state and visited x-city/state

Restauration et nourriture

Trouver un endroit où manger :

  • restaurants in x-city/state
  • restaurants near x-city/state
  • restaurants near x-location

Trouver un resto américain / Burgers / Café / BBQ:

  • american restaurants in x-city/state
  • american restaurants near x-city/state
  • american restaurants near x-location
  • barbecue restaurants in x-city/state
  • barbecue restaurants near x-city/state
  • barbecue restaurants near x-location
  • bars & grills in x-city/state
  • bars & grills near x-city/state
  • bars & grills near x-location
  • bbq restuarants in x-city/state
  • bbq restuarants near x-city/state
  • bbq restuarants near x-location
  • breakfast & brunch places in x-city/state
  • breakfast & brunch places near x-city/state
  • breakfast & brunch places near x-location
  • burger restaurants in x-city/state
  • burger restaurants near x-city/state
  • burger restaurants near x-location
  • cafes in x-city/state
  • cafes near x-city/state
  • cafes near x-location

Trouver un resto asiatique :

  • asian restaurants in x-city/state
  • asian restaurants near x-city/state
  • asian restaurants near x-location
  • chinese restaurants in x-city/state
  • chinese restaurants near x-city/state
  • chinese restaurants near x-location
  • indian restaurants in x-city/state
  • indian restaurants near x-city/state
  • indian restaurants near x-location
  • korean restaurants in x-city/state
  • korean restaurants near x-city/state
  • korean restaurants near x-location
  • pho restaurants in x-city/state
  • pho restaurants near x-city/state
  • pho restaurants near x-location
  • thai restuarants in x-city/state
  • thai restuarants near x-city/state
  • thai restuarants near x-location
  • vietnamese restaurants in x-city/state
  • vietnamese restaurants near x-city/state
  • vietnamese restaurants near x-location

Trouver un resto européen :

  • french restaurants in x-city/state
  • french restaurants near x-city/state
  • french restaurants near x-location
  • italian restaurants in x-city/state
  • italian restaurants near x-city/state
  • italian restaurants near x-location
  • mediterranen restaurants in x-city/state
  • mediterranen restaurants near x-city/state
  • mediterranen restaurants near x-location
  • pizza places in x-city/state
  • pizza places near x-city/state
  • pizza places near x-location
  • lebanese restaurants in x-city/state
  • lebanese restaurants near x-city/state
  • lebanese restaurants near x-location

Trouver un resto mexicain/tacos :

  • mexican restaurants in x-city/state
  • mexican restaurants near x-city/state
  • mexican restaurants near x-location

Trouver d’autres resto étrangers :

  • ethiopian restaurants in x-city/state
  • ethiopian restaurants near x-city/state
  • ethiopian restaurants near x-location
  • pakistani restaurants in x-city/state
  • pakistani restaurants near x-city/state
  • pakistani restaurants near x-location
  • persian restaurants in x-city/state
  • persian restaurants near x-city/state
  • persian restaurants near x-location
  • russian restaurants in x-city/state
  • russian restaurants near x-city/state
  • russian restaurants near x-location
  • seafood restaurants in x-city/state
  • seafood restaurants near x-city/state
  • seafood restaurants near x-location

 

Conseils

9 Growth Hackers dévoilent leur hack

5 outils de Growth Hacker

Outils pour Facebook Growth Hacking

Automatiser le Growth Hacking (vidéo)